< nr. 17 >

iPod

by Jonathan Ive
Label: Apple

Year: 2001

Since its introduction on the 23^rd of October 2001, it is difficult to imagine a world without the iPod. The iPod has become synonymous with the mp3-player. By now, more than 200 million of the stylishly designed entertainment unit have been sold. Head of the design department at Apple, the British born Jonathan Ive, was responsible for the success of the design and the sale of the devise for storing, playing and viewing music, photo’s and video’s. Not only of the four types of iPods (Classic, Touch, Nano and Shuffle) and the iPhone, but also of the white earphones in general. Because whoever does not yet own one, likes to create the impression that they do by wearing the white earphones.

The first iPod only has five operating buttons: Menu, Play/Pause, Back, Forward and the select button in the middle of the click wheel. The buttons, in combination with the click wheel, make it possible to scroll through a music library of thousands of songs at lightening speed.

The original iPod is now known as the iPod Classic since the iPod Touch was introduced.